The word from the streets is Kodak updated their packaging for 35mm Kodak Gold film. It is now in line with their Kodak Ultramax 400 packaging.

The old packaging for both films will be definitely missed. While the new packaging does indeed look minimalistically modern, I wish Kodak would spend a bit more time fine tuning their designs.

For example, the king of cool Ilford has, in our humble opinion, a much better designs. While looking minimalistic they do present a more timeless design in our view.

What do you think about Kodak's new designs? Do let us know in the comments below.