Lomography announces new camera and new platform

Lomography has announced an updated version of its LomoApparat 35mm camera, called the LomoApparat Chiyoda (named for the historical district of Tokyo, Japan).

The camera was initially released last year, this edition will feature a limited-edition cream leather design for Spring. The Lomoapparat camera series are known to be super easy to use for users who want to start with film and pros alike. It’s a pocket sized camera to take with you everyday for spontaneous snaps.
Its 21 mm wide-angle lens will display a classic vignetting, high contrast, Lomography saturation and gorgeous film grain. The Close-up Lens Attachment allows you to shoot from just 0.2 m to your subjects.

Full product specifications:

  • Film Format: 35 mm
  • Focal Length: 21 mm
  • Available Apertures: f10
  • Shutter Speed: 1/100 (N), Bulb (B)
  • Flash: Built In Flash
  • Available ISO Settings: No ISO Adjustment
  • Multiple Exposure: Yes
  • Tripod Mount: Yes
  • Cable Release: No
  • Battery: 1 × AA

Lomography is expecting to start delivering the LomoApparat Chiyoda Edition this July 2023. 

The new Lomography camera is now available for pre-orders and costs £99. Their estimated delivery is July 2023. 

Also, Lomography announced its new online platform called Lomo School, a platform where film photographers can learn from analogue basics to experimental techniques for the more experienced photographers.

Below, you can see a gallery of images taken with the new camera:

  

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